How We Support UTPB
Our Mission
Marketing & Communications at UTPB advances the University’s mission by fostering strategic messaging, strengthening brand identity, and engaging key audiences through compelling communications. We partner across campus to elevate UTPB’s reputation, increase awareness of our people and programs, and support institutional goals.
Email Marketing & Communications
Let's work together to tell the UTPB story - reach out to Marketing & Communications.
Strategic Communications drives intentional, high-level messaging that aligns with UTPB’s vision and priorities. We shepherd University-wide initiatives, ensuring consistent, clear, and impactful communications that resonate internally and externally.
Responsibilities & Impact
Core Responsibilities
- Develop internal communication strategies and campaigns
- Coordinate executive messaging and campus announcements
- Support leadership with strategic planning, key message development, and audience analysis
- Ensure alignment across all University communication channels
Examples of Impact
- Institutional message frameworks
- Strategic emails/newsletters to faculty, staff, and students
- Targeted communication around major events and initiatives
- Media Relations
Media Relations serves as the primary liaison between UTPB and news outlets, helping secure coverage that highlights University accomplishments, research breakthroughs, community impact, and expert voices.
Responsibilities & Impact
Core Responsibilities- Respond to media inquiries and facilitate interviews
- Pitch stories to local, regional, and national media
- Prepare spokespeople and media briefs
- Monitor press coverage and media trends
Examples of Impact
- Press releases and media advisories
- Feature placements in news outlets
- Crisis communications support
University Marketing builds and promotes the UTPB brand across all audiences through integrated marketing campaigns. We combine data-driven insights with creative strategy to tell the story of UTPB’s academic excellence and community impact.
Responsibilities & Impact
Core Responsibilities- Develop and implement marketing campaigns
- Manage digital advertising and recruitment marketing
- Maintain brand standards across all materials
- Collaborate with academic and administrative units on targeted promotions
Examples of Impact
- Enrollment-focused campaigns
- Event promotions
- Analytics and reporting for campaign performance
Creative Services brings ideas to life visually and digitally. This team designs print and digital assets that reflect UTPB’s identity and amplify messages with professionalism and creativity.
Responsibilities & Impact
Core Responsibilities
- Graphic design for brochures, posters, signage, social graphics, and more
- Video production and photography
- Branding and visual identity support
- Templates and design consultation
Examples of Impact
- Recruitment materials
- Campaign visuals
- Promotional videos and content for social platforms
The UTPB Website team manages the University’s digital front door. We ensure the website is user-focused, accessible, and up-to-date with engaging content that serves prospective students, current students, faculty/staff, and community members.
Responsibilities & Impact
Core Responsibilities
- Web content strategy and editorial governance
- Accessibility compliance and web standards
- Content editing and publishing support
- Analytics and performance optimization
Examples of Impact
- Page content updates and creation support
- New microsites for strategic initiatives
- Ongoing UX improvements
Athletic Communications tells the stories of Falcons athletics and supports UTPB’s athletic department with dynamic content, media relations, and promotional initiatives.
Responsibilities & Impact
Core Responsibilities
- Game coverage, press releases, and statistics
- Liaison with sports media and outlets
- Feature stories on student-athletes and coaches
- Social content and game-day assets
Examples of Impact
- Team previews and recaps
- Player spotlights
- Conference/media guides