Strategic Plan

Goals

Goal 1: Recruitment and Enrollment
Significantly increase the number of enrolled students. 

Goal 2: Attainment
Significantly increase the number of graduates. 

Goal 3: Affiliation and Belonging
Enhance an inclusive and engaged university community. 

Goal 4: Faculty and Staff Impact
Recruit and retain professionals dedicated to student success. 

Goal 5:Environment and Facilities
Create innovative spaces that support learning and connection while honoring the culture and heritage of West Texas.

Initiatives

• Develop and implement a student success strategic plan that aligns with the University goal to double degrees by 2030.
• Develop new and relevant academic programs that meet students’ career goals.
• Develop and implement a strategic enrollment plan, managed by an enrollment committee, that rebalances the on-campus and online student mix.
• Develop and implement a strategic marketplace plan that aligns with the University goal to increase career success through internships, co-ops, and post-graduate placement.
• Promote campus transformation and beautification.
• Develop competitive, quality athletic programs.
• Foster a greater sense of belonging among students.
• Offer competitive salaries, benefits, and other compensation for faculty and staff.
• Incentivize faculty work that aligns with high impact practices and engaged learning activities.
• Foster an environment focused on institutional values and supports recognition, engagement, work-life balance, and professional development.

Goals

Goal 1: Economic Impact
Leverage the university enterprise as the driver for the economic benefit of the region and its global impact.

Goal 2: Community and Civic Engagement
Develop leaders committed to making a difference locally and globally.

Goal 3: Cultural Enrichment
Provide diverse experiences through performing and visual arts, athletics, and educational events.

Goal 4: Outreach and Partnerships
Expand collaboration with community and industry leaders to solve the most pressing challenges and create opportunities for the future.

Goal 5: Quality of Life
Lead efforts to improve the everyday lives of West Texans as they work, live, and play.

Initiatives

• Partner with community and business leaders to analyze and identify current needs and forecast future trends to achieve University goals of filling workforce gaps and doubling K-12 teachers through the development of relevant academic programs and non-credit programs.
• Integrate needs of the region with strategic enrollment plan targets and recruitment and retention of high-quality faculty and staff.
• Strengthen existing partnerships and cultivate new collaborative opportunities.
• Increase the variety and quality of on-campus community events, programs, and performances.
• Enrich the experience at student/community events by optimizing programs and expanding offerings. 

Goals

Goal 1: Grants and External Funding
Increase external funding to support research, education, and community service. 

Goal 2: Innovation and Commercialization
Increase the creation of intellectual outcomes, entrepreneurial ventures, and creative opportunities. 

Goal 3: Faculty and Graduate Students
Recruit, reward, and retain outstanding faculty and students to promote high-impact research and academic programs. 

Goal 4: Infrastructure and Facilities
Provide resources and high-functioning spaces to support strategic research and creative opportunities. 

Goal 5: Scholarly Activity and Creativity
Increase high-quality innovations leading to greater productivity. 

Initiatives

• Amplify funding resources for key strategic research opportunities.
• Incentivize and support research activities.
• Foster commercialization of applied research outcomes.
• Recruit, reward, and retain outstanding artists and scholars.
• Provide the infrastructure to advance artistic disciplines.
• Assess academic portfolio and grow high-quality, relevant programs that align with the academic plan.
• Adequately support and provide facilities for current programs and support developing new programs.
• Achieve specialized accreditations, where applicable.

Goals

Goal 1: Financial Excellence
Develop and manage resources sufficient to meet current and anticipated needs while maintaining healthy reserves.

Goal 2: Strategic Resource Allocation
Prioritize needs and align resources consistent with the strategic direction of the University.

Goal 3: Operational Efficiency and Effectiveness
Enhance business and administrative operations while incorporating best practices.

Goal 4: External Confidence and Recognition
Enhance the university’s image and perception among external constituencies, including donors, grantors, legislators, system, and community leaders.

Initiatives

• Establish a governance model for ensuring resource allocation to the most critical areas.
• Become a financially strong institution.
• Stabilize the base operations of the University.
• Reduce operational costs and improve effectiveness.
• Increase communication effectiveness.
• Promote the accomplishments of the campus community to create positive perceptions and promote engagement.
• Develop programs and initiatives to increase targeted funding for critical needs.