Dr. Woodley shaking hand

Strategic Plan

Building the University of Tomorrow

Falcon Future 2030: A Strategic Framework is The University of Texas Permian Basin’s plan for the future.  It represents who we are and what we hope to achieve over the next decade and provides clear direction for how we focus our efforts and align our investments so we can maximize our impact for this region.


As a regional, comprehensive institution, The University of Texas Permian Basin serves a diverse community of students from the region, the state, and beyond. Through excellence in student-centered teaching, learning, research, and public service, the University cultivates  engaged citizens and impacts lives while advancing technology and the public interests of West Texas.


The University of Texas Permian Basin will be an innovative, responsive university that thinks large and lives local. We will lead in advancing education, research, economic competitiveness, and cultural enrichment. 

Strategic Plan Values : Extra Mile Service, Kindhearted, Integrity, Collaboration, Innovation


student success header

  • Support students in achieving their educational and career goals, and becoming life-long learners, outstanding citizens, and leaders who thrive in a changing world.
  • Provide an engaged, healthy, safe, and fun studnet life. 
  • Recruit, retain, and support high-quality faculty and staff dedicated to the success of the students.

Advance creativity and knowledge header

  • Engage in research that enhances knowledge, human health, and well-being.
  • promote creativity and artistic expression. 
  • Develop and sustain excellent, relevant, and high-impact academic programs.


serve the region header

  • Support education, healthcare, and economic needs by increasing the number of graduates in high-demand professions. 
  • Partner with community and industry leaders to solve the most pressing challenges and improve the quality of life in the Permian Basin through public service, education, and cultural events.

responsible stewardship header

  • Strategically align and maximize resources. 
  • Ensure a well-managed, strategic, efficient, and transparent enterprise.
  • Understand and exceed expectations of donors, alumni, and other stakeholders.


Goals and Initiatives

KPIs: Key Performance Indicators

In order to achieve our ambitious goals, we have established Key Performance Indicators (KPIs) to track our progress. The initiatives tied to each pillar in the Strategic Plan will be assigned measurable values to determine effectiveness.

  • Degrees awarded
  • Enrollment
  • Retention
  • Community college transfers
  • Graduation rates
  • External funding
  • Scholarly & creative activity
  • Research expenditures
  • Career pathways
  • Financial/operational strength