About the Permian Basin
Where the old west meets the new century
There’s no place quite like the Permian Basin—a wild, untouched beauty dotted with pockets of modern development. Rugged meets West Texas chic.
We love our endless blue skies, but we know that West Texas is so much more than a picture-perfect sunset. The Permian Basin is home to kind, hard-working, optimistic people who have never met a stranger.
If you’re looking to create your own future, this is where you belong.
About the Basin
A “basin” is a simple geological term for a dip or depression in the earth’s surface—usually caused by erosion aboveground and earthquakes deep underneath.
Stretching from eastern New Mexico and covering most of West Texas (Lubbock to the north, the Rio Grande Valley to the south), the Permian Basin is actually a collection of smaller basins. But in all, the Permian Basin covers 75,000 square miles—making it one of the larger basins in North America.
But that’s geology. From the layperson’s perspective, the Permian Basin is actually a stunning stretch of American land with a unique beauty all its own. You feel like you can actually see the earth meet the sky in the distance.
The Permian Basin has something for everyone.
Sitting Atop the Future of Energy
At the beginning of the 21st century, the Permian Basin—which had once been the source of vast oil supplies—seemed to be fading in importance.
But new technologies revealed just the opposite: There was more petroleum trapped in the ground beneath the Permian Basin than anyone could’ve guessed. Thanks to advancements in energy exploration, the Permian Basin was quickly named the largest oil reserve on the planet. Our backyard is expected to fuel the American and global economies for at least the next two decades.
With this discovery, our neck of the woods has seen an explosion in economic activity. Because, as more and more energy is sourced, other industries have appeared alongside it—including business and finance, healthcare, education, construction, digital technology, transportation, and public sector jobs.
In other words, the latest “oil boom” has spurred a larger “economic boom” that is already paying major dividends to the students and professionals who are seizing this once-in-a-generation opportunity.
Discover The Permian Basin
Odessa
Explore Odessa to find out more about the vibrant culture, attractions, and events. Uncover local charm and activities that make our community unique.
Midland
Explore Midland to learn about the rich culture, exciting events, and unique attractions that make Midland a dynamic part of the Permian Basin.